In late 2025, UK-based Gut Stuff launched high-fibre pop drinks containing 10 grams of prebiotic fibre, one third of the recommended daily intake.
Providing a significant proportion of daily fibre requirements in a convenient beverage format, the drink is looking to tackle fibre deficiency in modern diets. Natural, fruity flavours and a promise that the cans contain no nasties also help appeal to health conscious consumers.
As well as its products, the brand’s website offers a host of educational content on fibre and all the health benefits it can bring, from how it can help with your gut biome to a fibre table that people can fill in or reference to work out whether they are getting enough in their diet.
Founded in 2017, Gut Stuff focuses on gut-friendly snacks and drinks while breaking down microbiome science for consumers, championing making gut health products both affordable and accessible. The company has products stocked in UK grocers including Tesco and Co-op as the gut health category moves closer towards the mainstream.
ADD WORKGROUP