Pepsi enters the functional drinks category with prebiotic cola

In July 2025, PepsiCo announced Pepsi Prebiotic Cola, entering the functional drinks category for the first time. The product is set to debut online in autumn 2025, followed by retail distribution in early 2026, available in original cola and cherry vanilla flavours.

It marks the biggest innovation in Pepsi’s cola line-up in over 20 years, incorporating modern wellness trends with its classic hero product. Following its $1.95 billion acquisition of emerging functional drinks brand Poppi earlier in 2025, PepsiCo is now positioning itself in the fast growing functional soda category, responding to a consumer demand for gut-conscious beverages, while preserving the original Pepsi taste.

Pepsi Prebiotic Cola marks PepsiCo’s entry into a new era of health. The launch reflects a broader industry trend of legacy brands incorporating wellness focused ingredients to align with shifting consumer preferences.

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05/08/2025 United States
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