From its inception in 2019, Hong Kong’s K11 Musea has continued to buck retail trends with its unique combination of culture and commerce.
Large scale cultural events appear side by side with retail offerings from a wide selection of brands. Under its tagline ‘The Silicon Valley of Culture’, K11 Musea brings together over 250 brands, 70 restaurants and 100 installations from local and international artists and designers, alongside a host of educational experiences.
Cultural attractions on site give a reason to visit and spend the day at the location, and transform it into more than just a store. Opened in December 2022, exhibition The Love of Couture was developed with London’s V&A Museum, exploring the history of fashion and couture. In 2022, K11 Musea also hosted Hong Kong’s first large-scale NFT exhibition, Metavision, its annual Art Karnival flagship event and an autumn sale event curated by Sotheby’s.
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