My curated edit of the best retail, food and drink, hospitality, pop ups and experiences London had to offer in 2024
London is GDR’s home city, but also the best city in the world at Christmas. And where it really excels is in delivering magical festive experiences, fabulous retail activations and delicious food and drink offerings over the holiday season.
Every year, as the leaves turn yellow and the tuk tuks start blasting out their Christmas tunes, the GDR team and I make it our business to walk the streets of London, visiting the key shopping and dining areas, so you don’t have to leave your desk. We explore the city, from mass market on Oxford Street, to the luxury maisons on Bond Street, to niche independents on the side streets and in markets. We hunt out the exceptional, the unusual and the surprising in POS, design, activations and experiences.
After much deliberation to the soundtrack of Last Christmas and GDR’s Christmas Crackers playlist, I curate the best of the best into my edit of the most outstanding, impactful and creative executions, highlighting the key trends to know and inspire your plans and activities for the coming year.
This extensive report is packed with 200 pages of inspirational images, videos and our expert insight and analysis, it includes everything your team needs to plan next year’s festive season and make an impact on consumers, while spreading Christmas cheer.
Rachel Wilkinson, Managing Director, GDR
A preview of the report contents:
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