London is one of the best cities in the world for retail and GDR and I are fortunate to live and work here – to experience the outstanding range of retail, pop-ups, experiences and hospitality on offer.
Every year as Halloween is being put to bed and Christmas takes over, I walk the streets of London, reviewing retail windows, pop-ups, experiences and outstanding POS displays. I visit all the key shopping destinations, as well as some of the niche areas and independents you might not know, so you don’t have to leave your desk.
After much deliberation over a few slices of stollen and a gingerbread latte, I curate the best of the best into my edit of the most outstanding, impactful and creative executions, highlighting the key trends to know and inspire your plans and activities for the coming year.
This extensive report unpacks the major retail trends over the Christmas season, from store design must-haves to customer service insights, digital integrations, branded trees and wow windows. Packed with over a hundred pages of inspirational images, videos and our expert analysis, it includes everything your team needs to plan next year’s festive season and make an impact on consumers, while spreading Christmas cheer.
We can’t possibly hope to cover everything of course, so if you would like a bespoke report, or more detail on anything – get in touch.
(Best enjoyed with a mince pie, mulled wine and some festive tunes!)
Rachel Wilkinson, Managing Director, GDR
A preview of the report contents:
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