Fashion brand Zara has rolled out ‘Store Mode’ across its physical store estate in the UK, allowing customers to ‘browse’ physical stores online.
The Store Mode feature on the brand’s app switches the inventory available from Zara’s main ecommerce offering to the real-time inventory at the user’s nearest physical Zara store. The website will then only display products and sizes which are available at that moment.
Any purchases made online will be ready to pick up within 30 minutes. Customers just need to scan a QR code at the pick-up point.
In-store, shoppers can use Store Mode’s geolocation function as a wayfinding tool to locate specific products they’ve seen online. Users can also use Store Mode to book fitting rooms, which will be held for 5 minutes, accessible by scanning another QR code nearby.
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