Located at the Wisma Atria on Singapore’s Orchard Road, ZALORA unveiled The Terminal, a week-long fashion pop-up (from 2-13 November) setting the stage for its 11.11 Singles’ Day campaign.
Inspired by the holiday travel season, the pop-up store offered shoppers an integrated, immersive and personalised experience that allowed them to discover products, giveaways and community-led price slashing.
For the gamified shopping initiative, shoppers could unite to reduce the prices of selected hero items listed on 1 November, with the ultimate price revealed on 8 November, in time for the start of the 11.11 sale. This collective effort empowers shoppers to collectively secure the best deals through their engagement and participation.
To promote the initiative, ZALORA enveloped the city with OOH advertising including 3D bus advertising and MRT platform stickers.
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