UK-based dental care brand Happier has launched what it claims to be the ‘world’s first’ refillable toothpaste dispenser.
Happier’s new dispenser is made of shiny aluminium, with a 50% recycled plastic top available in one of four colours: mint, peach, white and pink.
Into these refillable dispensers customers can insert a refill capsule, sent to them regularly via subscription, which is made from biodegradable bioplastic.
Happier is a dental care brand that has always had sustainability at the core of its identity. It’s core toothpaste product comes in a fully recyclable tube for which customers can purchase a reusable squeeze key to ensure they extract every last drop before replacing.
Founder of Happier Beauty, Faye Wilson, said: “It is becoming clear that recycling will not save us from the climate crisis, and so Happier Beauty wanted to take it one step further by creating a truly circular refillable and reusable solution.
“We are so excited to be the world’s first toothpaste company to bring a refillable toothpaste dispenser to market. Refills are becoming more popular across food and beauty so why not dental care? Toothpaste is a product we all use twice a day but innovation in this market has been pretty slow up until now. Our refills have numerous advantages for the planet, they are easy to biodegrade so reduce the amount of plastic going to landfills, which can only be a good thing!”
Happier’s refillable dispenser will be available to purchase in the spring.
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