Launched in January 2023, the free app allows users to own and control their personal banking data, allowing them to earn rewards that can be redeemed at a number of retail partners.
The Dublin-based app allows users in the UK and Ireland to connect their accounts via open banking to sell aggregated and anonymised data to buyers looking for opt-in consumer data. 70% of profits from sales are given back to app users.
App users collect reward points that can be redeemed at a growing number of retailers, including Nike, Amazon, Tesco, Sainsbury’s and Deliveroo.
As consumers become more aware of the value of their data, expect to see more people look to take an active stake in ensuring that it is not only large companies who are profiting from it, but themselves too.
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