U.S. Bank is now enabling its customers to ‘bank by voice’ through a new Smart Assistant feature in its app.
The customer simply needs to open up the app and speak after tapping the microphone button. If a customer wanted to send a friend some money after splitting the bill at a restaurant, for example, the customer would just need to say “Send Shannon Johnson $20” and the transaction would be instantly processed.
The new process offers a much faster and simpler way to bank by removing the need to navigate multiple screens: the microphone feature is right there on the app’s homescreen.
Ankit Bhatt, senior vice president and chief digital officer for consumer, said: “What really stands out when you use the Smart Assistant is that it’s designed with our customers in mind. The experience feels like having a conversation – it’s similar to how a customer would interact with their banker when looking for information or help managing their account.
“This is the next iteration beyond the text chatbot – it’s where voice technology is headed and it’s what customers want. They don’t want to have to navigate a menu or know the right keywords to find and do what they need. It’s much easier to just ask questions using common language.”
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