Tide’s e-commerce and delivery optimised detergent box mimics a wine box

P&G detergent brand Tide has released a new packaging solution specifically for ecommerce sales that is inspired by the wine box.

The liquid detergent (which includes less water than the brand’s standard formula) comes inside a sealed bag and is dispensed out of a twist-to-open valve on the side of the box. The Tide Eco-Box uses 60% less plastic than the equivalent 150 ounce bottle of Tide and it’s also lighter and smaller, saving the brand money on shipping.

06/01/2019 North America