The NTWRK updates streetwear’s drop culture using scheduled livestreams hosted on an app.
Streetwear fans can visit the app to find out which limited-edition and exclusive products will be going on sale and when.
Each product launch is built around a live chat show-style piece of lifestyle content where a presenter discusses the product with designers, collaborators and influencers in front of a live studio audience.
Before the live broadcast starts, viewers are warned to set up their mobile wallet in the app. This means that, once the livestream begins, they will be able to buy the exclusive item, while stocks last.
While most early livestream platforms focus very overtly on sales, NTWRK’s more light touch approach is interesting in the way it is built around content that the target audience is likely to want to watch on its own merits. In this regard, it is easy to see brands in other categories taking this editorial-focused livestream approach to nudge their specific segments and niches towards purchase.
ADD WORKGROUP