Pinterest has announced the next step in its evolving video content approach, via a new partnership with the Louvre museum, which will enable users to experience the historic art gallery via video elements within the app.
The video series will take users behind the scenes, and showcase unseen elements of the Louvre, providing more engagement opportunities. The video series features off-the-beaten-path tours to discover both the collections and the museum’s courtyards and staircases, as well as unusual places.
Each of five the snappy 90-second videos highlight an unusual aspect of the vast Parisian institution. There’s one to teach photographers how to use the museum’s many windows, another devoted to romantic books that wonders how many trysts the Court Marly’s marble sculptures have witnessed, and a sweeping tour of the Salle des Etats’ paintings that dares visitors to “miss the unmissable” and give the Mona Lisa the cold shoulder.
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