Launched in 2024, Chanel has created a chic necklace-meets- smartwatch paired with wired earphones for a luxury sound accessory experience.
The end result is a luxury smartwatch designed in collaboration with audio brand Master & Dynamic that has an attached connection for wired headphones. As a riff on Chanel’s Première watch design from 1987, the Sound Watch is a long sautoir necklace with detachable headphones and a 3.5-mm jack. For those who prefer more up-to-date tech the set also comes with 3.5mm to lightning and USB-C adapters. This timepiece blends nostalgia with modern functionality and caters to consumers seeking both luxury style and accessory tech.
Chanel saw a moment to combine its legacy with rising demand for wearable tech. The brand’s choice to collaborate with Master & Dynamic ensures that the device’s performance and sound quality match its luxury aesthetic. The reinspired Sound Watch is a statement piece complete with nostalgia and modern versatility.
Currently the product is available globally, with particular luxury target markets across Europe, US and Asia.
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