Danish high-end consumer electronics company, Bang & Olufsen, has partnered with Starbucks to open a new store in Daegu, South Korea. The 7000 square feet space can seat up to 120 guests, and allows for a high-quality music experience made possible by the Bang & Olufsen new Beosound Explore portable bluetooth speakers, which can also be bought in the coffee shop.
Daegu, the third largest city in South Korea, is known as an artistic and cultural hub for the region and is recognized as a UNESCO City of Music where both contemporary and classical styles continue to grow and flourish. The new Starbucks was built inside the Daegu Jongno Old House, a reinterpretation of a 100-year-old structure where tradition and modern beauty coexist.
The coffee shop also features a separate music listening area, including a fully automatic turntable, where customers can enjoy high-quality music with their coffee.
ADD WORKGROUP