Canadian sportswear retailer Sport Chek has launched FWD, its new line of lifestyle accessories and personal care products.
The range is aimed at gym-goers and sports players, helping them in the moments before and after the exercise itself, which is the window in which Sport Chek traditionally operates. On FWD’s web page it states: “Live, work, play – FWD believes there’s no divide between the spaces you spend your day.”
The range includes a variety of lifestyle items to be used before or after the gym, or to smooth the transition between work and exercise. Items include gym towels, scrunchies and hair ties, shower combs, hairdryers, blister balm, cleanser and micellar wipes.
The new range moves Sport Chek into the spaces around its core offering, tackling the customer’s pain points that occur through the use of, but not specifically during, the use of Sport Chek’s products.
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