Blockchain platform Solana has launched a concept store in Wynwood, Miami designed to educate visitors about Web3.
The Solana Embassy is set up to build visitors’ confidence in cryptocurrency and how to use a crypto wallet. Tutorials are delivered across six touchscreen displays and digital focus areas within the store. Customers are incentivised to fully engage, with an offer of a $10 store credit reward for completing all six.
Knowledgeable and friendly store staff help put visitors at ease, resembling Apple’s Genius Bar retail concept but for crypto and Web3. The interior is styled with an urban aesthetic, in keeping with the local area, while physical product drops and exclusive merchandise help to build excitement and offer a physical merchandising entry point for shoppers.
The aim is to demystify and normalise the crypto space for curious passersby and Web3 enthusiasts alike. By giving crypto a physical retail presence, Solana is helping to break down barriers to entry in this emerging space.
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