Ecommerce platform Shopify has announced a feature that will allow merchants to create product descriptions using generative AI. By inputting just a handful of keywords, Shopify Magic creates high quality product descriptions that fit with a brand’s tone of voice.
Shopify’s data shows that, while product descriptions are one of the most important factors in the customer’s decision-making process, because they can be time-consuming to create, millions of products end up without a description.
By listing a handful of keywords and giving a few details about the product for SEO, the tool automatically generates product descriptions. This presents the opportunity for companies even with large catalogues of products to improve conversion and site traffic with far less manual input required.
For smaller companies too, the feature automates what is often one of the most time-consuming tasks involved in running an online store, as well as having the added benefit of maintaining a consistent tone across hundreds of descriptions.
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