Shanghai co-retail space brings together a revolving selection of DTC brands

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OceanSpot is a dynamic and flexible retail space in Shanghai that offers up-and-coming local brands a route into physical retail.

Referred to as a co-retail space, inspired by the ideals of co-working and co-living, small brands are able to enter into short term leases on the five different spaces within the location, which range from the largest exhibition space, to the smallest “retail nook”, which is effectively a single end cap.

This co-retail approach creates a vibrant store that is constantly being renewed, and this flexibility and dynamism is replicated in the design of the space. A custom-made grid system lines the walls of the store giving incoming brands huge flexibility to personalise their space with different formations of shelves, hooks, signage and branding materials.

OceanSpot is a startup that aims to open more retail locations in China.

23/09/2021 Asia
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