Luxury retailer Selfridges is expanding its rental offering by launching its first kidswear collection. Powered by rental platform Hurr and curated by Selfridges’ expert buyers, Selfridges Rental helps customers rent their favourite styles from leading designers and brands at Selfridges. In keeping with the retailer’s Project Earth initiative, this new addition to the rental range makes sense given that children tend to grow out of their clothing on a regular basis.
Sizes range from six months up to 16 years, and pieces will be available from 4, 8, 10 and 20-day periods. Prices start from £20 for a four-day rental. Brands, meanwhile, include Self Portrait, Off-White and Kenzo.Later this year, the Kidswear Rental collection will expand to include skiwear. In a release, Selfridges noted that its ski rental, which initially launched in 2021, accounted for 33 percent of the retailer’s total rentals in autumn/winter.
The news comes as Selfridges reports a recovery in full-year sales of 28% to £653.4 million, up from £508.5 million the previous year. In the 52 weeks ended 29 January 2022, Selfridges Retail Limited revenue rose 28% to £653.4 million. That didn’t get the company back to the £852.9 million it had generated in revenue in the 12 months before Covid hit. But it was a start and reflected the end of lockdowns, greater confidence among shoppers about going into physical stores and the slow return of international tourists.
By 2030, Selfridges aims for 45% of transactions to come from circular products and services under the Reselfridges ecosystem.
ADD WORKGROUP