Wonder is a premium on-demand food delivery service that makes freshly-cooked meals from famous restaurants available to customers across the US.
Created by former Walmart duo Marc Lore and Scott Hilton, the concept is built around partnerships with leading restaurants, who sell Wonder exclusive delivery rights to their recipes.
Ingredients for Wonder’s meals are prepped and packaged up in central dark kitchen locations before being delivered in Wonder’s proprietary vehicles, which are part delivery van, part kitchen. When Wonder arrives at a customer’s house a trained chef finishes off the meal to make sure it is delivered piping hot.
Wonder soft launched at the end of 2021, working with 17 nationwide restaurants, while servicing about 17,000 households in New Jersey using 60 mobile kitchens. Each mobile kitchen is operated by one driver and one chef and focuses on cooking food from a single restaurant.
By the end of 2022, it plans to have 1,200 to 1,300 mobile kitchens operating across the Northeast of the US, and it hopes to have triple that number by the end of next year.
According to Wonder, each van needs to make about $100 worth of sales every hour to make the service viable.
Marc Lore believes Wonder can become like Netflix for food.
“We want to lock up all the best proprietary content,” he explained. “Every chef that is well known — every restaurant that’s great — we want to basically lock it up and have it exclusively on Wonder.”
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