Retail design company Pivotal Retail has developed BrandGuard, a modular in-store display system designed to protect high-risk products while maintaining an easy shopping experience. The solution addresses the major global issue of in-store theft.
According to 2025 figures from the ONS, retail theft is costing retailers £2.2bn annually.
BrandGuard protects items that are commonly stolen while keeping them visible for customers. Instead of placing the products behind lockers that nobody can see, the display uses a digital key system that allows trustworthy individuals to open the fixture using a store card or a pin combination. This allows the customers to access products directly while maintaining security within the store.
Each fixture is designed to be modular and easily moved, meaning the fixtures can be used across a wide range of products and store environments. The mission is to protect stores without creating friction in the everyday shopping experience.
BrandGuard highlights how retailers can rethink security in store environments. Instead of simply restricting access to products, it’s important to protect products while also keeping displays open and visible for a pleasant shopping experience.
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