NIO, the Chinese electric car manufacturer, has opened its flagship European store in a historic seven-storey building on Amsterdam’s Keizersgracht, originally built in the late 19th century.
Named NIO House Amsterdam, the space has been thoughtfully renovated with interior design by Rotterdam-based architecture firm MVRDV, the store blends NIO’s modern brand identity with a deep respect for the building’s heritage.
The design is characterised by a colour gradient that spans the entire building, inspired by NIO’s “blue sky coming” slogan. The gradient begins with earthy tones on the lower floors, creating a warm and grounded atmosphere and transitions to lighter, airy blues as it reaches the upper floors, culminating in a modernist rooftop pavilion. The building offers a variety of spaces for relaxation, work, events, and exhibitions, making it more than just a showroom – it’s a versatile hub for the NIO community in Europe.
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