The NaviLens app allows a smartphone’s camera to read simple QR codes up to 15 metres away, by scanning broadly across a wide vista. The system is in use on signage in various transit systems, including the New York Metro and on the Spanish city of Murcia’s buses to help the visually impaired people read signs.
The app can generate audio descriptors or large text on users’ phones, plus contextual information like real time train and bus arrivals. The Royal National Institute of Blind People (RNIB) partnered with Kellogg’s and more than 50 Co-op stores in the UK to trial its efficacy on packaging, based on research showing that 9 out of 10 visually impaired people found packaging hard or impossible to read.
Kellogg’s announced in July 2021 that the trial was successful and it will be adding NaviLens tags to all its cereal packaging in Europe. Codes can be read in 24 languages.
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