Lynx teamed up with Swiss fragrance company Firmenich to launch an AI-created body spray developed “using 46 terabytes of data, 6,000 ingredients, and 3.5 million potential fragrance combinations.” The limited-edition product was designed to tap into generation Z’s fascination with the world of tech and crypto, which in recent years has seen exponential growth. It was also created to help revitalise the deodorants category.
The 200ml body spray will be available in Boots, Superdrug, Sainsbury’s, Wilko, Morrisons and Asda for a limited period at a standard price of £4. A QR code on the product’s packaging can be scanned by shoppers to reveal a holographic version of British rapper Aitch, the brand’s ambassador.
29/11/2022
https://www.lynxformen.com/uk/lynx-ai.html
ADD WORKGROUP