Luxury fashion e-tailer creates edit of sustainable brands

Arrow left
Arrow right

Luxury fashion website Net-A-Porter has launched a new section on its site that champions brands committed to sustainability.

Net Sustain has been launched as a “platform for brands, products and content driven by a desire to make fashion more sustainable.”

At launch the platform included more than 400 items, and Net-A-Porter has promised to add more styles to the edit every season. Each item on the platform has been vetted by the Net-A-Porter team to ensure it represents at least one of five key attributes the e-tailer is trying to promote. These attributes are: Locally made; Craft and Community; Considered Materials; Considered Processes; and Reducing Waste.

Featured brands at launch include Stella McCartney, Mother of Pearl and Maggie Marilyn.

20/09/2019 https://www.net-a-porter.com/en-gb/campaigns/net-sustain/
next

RELATED CONTENT

Case study
Luxury e-tailer targets the growing appetite for modest fashion
Case study
Sustainable mall only sells second-hand goods
Case study
Ethical travel wear brand focuses on the stories behind its products
Case study
Transparent clothing brand plays down its own sustainability efforts
Case study
Ethical-living mobile app connects consumers with businesses who share their values
Case study
Second-hand clothing site’s Fashion Footprint Calculator helps customers improve their carbon footprint
Case study
Australian department store champions its sustainability-focused brands
Case study
Asket’s Impact Receipt shows the environmental price of each purchase