L’Oreal Kerastase has developed K-Scan, an AI-powered scalp scanner designed to allow a much greater degree of personalisation in the haircare experience.
With K-Scan, hairdressers can conduct a comprehensive assessment of both hair and scalp, allowing them to provide personalised treatments and routines tailored to each client’s specific needs.
L’Oreal aims to enhance customer loyalty in hair salons by offering long-term coaching options and enabling clients to track their hair and scalp health progress over time. This personalised approach encourages clients to return to the salon for regular updates and maintenance, fostering a lasting relationship based on improved hair and scalp health.
21/06/2023
France
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