Kraft Mayonnaise puts messages in jars to encourage reuse

In Venezuela, Kraft Mayonnaise has launched a simple but effective campaign on its packaging encouraging customers to repurpose their glass jars.

Beneath the standard labels, Kraft has printed names of items that can be stored in the containers once they’re empty. This initiative offers ten different versions, suggesting store cupboard staples including flour, coffee, salt, sugar, pasta and rice, or simply ‘something delicious.’ One jar even doubles as a measuring cup.

This straightforward but thoughtful approach not only promotes sustainability but also adds practical value to everyday kitchen essentials, turning waste into reusable assets.

09/08/2024 Venezuela