The Kimpton Fitzroy London is tapping into growing interest in dreams with its new “Room to Dream” experience, launched in February 2024.
In partnership with lucid dreaming expert Charlie Morley and AI artist Sam Potter, the hotel offers guests tools and guidance designed to help them achieve awareness during their dreams.
The package includes a dream journal, pillow mist, herbal tincture and a VR headset featuring visuals created by Potter for an “immersive lullaby”. These elements work together to boost travellers’ chances of entering the elusive lucid dreaming state, offering a unique approach to relaxation and self-discovery.
As an added touch, guests who share a page from their dream journal will receive a personalised digital artwork from Potter, visualising one of the dreams – lucid or otherwise – they experienced during their stay.
The “Room to Dream” experience is available as a £50 add-on to the Kimpton Fitzroy London’s standard room rates, offering an intriguing blend of creativity, mindfulness and luxury for those looking to elevate their stay.
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