Kettle Kids’ new flagship store reimagines watch boutique design

The new Kettle Kids flagship store in Mayfair, London, turns traditional watch boutique design on its head, incorporating classic and contemporary references.

The space focuses strongly on creating atmospheric scenes, making visitors feel as though they are appearing in a movie.

‘We wanted to make a space that immersed all senses; an environment you could feel immediately as you entered into it. We spent months experimenting with materials and building prototypes, trying out different combinations,’ says Hesselbrand, the designers behind the space.

It’s about combining formal and informal, comfort and sophistication, and setting the scene for a different way for the brand’s customers to interact with luxury.