American chain Blue Bottle Coffee’s first permanent store in Osaka, Japan, includes a unique and immersive customer experience that revolutionises the act of drinking a coffee. While the ground floor of the two-storey location operates like a traditional coffee shop, the second floor includes a unique sensory experience that aims to de-stress patrons and “stimulate the five senses” as they drink their coffee.
The experience takes place in the centre of the top floor within an area enclosed by frosted glass. The ceiling of the space is dominated by a digital screen that projects different images, colours and sounds into the area. The seating around the outer edge of the cubicle also vibrates subtly to further stimulate visitors.
The unique space was created by Japanese digital design and modern architecture firm Panoramatiks, who describe it as a “sensory experience where music and images ’fall’ from the ceiling.”
The wider cafe, which contrasts the brand’s signature light blue colourway with a stainless-steel barista station, was designed by Tokyo-based studio I IN.
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