Hublot, the renowned Swiss watch brand, has joined forces with Nespresso, the coffee company, in a partnership aimed at recycling used coffee grounds and capsules. The collaborative effort introduces the Big Bang Unico Nespresso Origin timepiece, showcasing the potential of repurposed materials.
The release is part of Nespresso’s commitment to sustainability through its Second Life initiatives, which focus on finding creative ways to repurpose coffee grounds and capsules. Hublot’s contribution is a watch that exemplifies exceptional craftsmanship while embracing environmental consciousness.
The Big Bang Unico Nespresso Origin watch adorns a lush green shade reminiscent of unroasted coffee beans and flourishing coffee plantations. Hublot’s signature aluminium is infused with the aluminium from recycled Nespresso pods, adorning the case, bezel, crown and pusher in a display of circularity in action.
The partnership underscores the power of collaboration in championing innovative solutions for environmental stewardship. By transforming coffee waste into a stylish and sophisticated accessory, the Big Bang Unico Nespresso Origin watch represents a harmonious fusion of luxury and sustainability.
While the actual environmental impact of the watch itself is undeniably small, the publicity around it will help draw attention to the fact that Nespresso coffee capsules are fully recyclable when returned to special recycling services.
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