Home Depot’s new content hub is designed for new homeowners

Home Depot has introduced the New Homeowners Hub, providing first-time homeowners with a one-stop online space for DIY resources.

The hub offers do-it-yourself guides, design concepts, product recommendations and other useful materials. Additionally, Home Depot’s virtual workshops guide users through essential skills like changing light fixtures, painting rooms and changing a faucet.

According to a survey by Home Depot and Morning Consult, three quarters of Millennials (74%) find home maintenance and improvement projects (68%) to be the most stressful aspects of homeownership. With the New Homeowners Hub, Home Depot aims to leverage its expertise in home improvement to assist younger consumers in upgrading and maintaining their homes.

The hub aims to address the fact that 8 out of 10 Millennials and Gen Zers are interested in carrying out home repairs, renovations and design projects, but lack the confidence to do so.