British artist and sculptor Alex Chinneck created a series of whimsical, illusionistic installations for Hermès’ Landmark Prince store in Hong Kong in August of 2024.
The store features multiple surreal sculptures that animate familiar Hermès textiles, furniture and accessories in a bended reality. All pieces are living room-themed. The playful window displays blend art, engineering and theatre staged for the living room area. Six different installations unfold across the different window displays.
One standout piece is a rocking horse tenuously stacked with an unthinkable cluster of objects, from clocks to books and an umbrella. A second standout piece is a reimagined bookcase, which Alex Chinneck notes is inspired by a secret door at Hermès’ historic Parisian address, 24 Rue du Faubourg Saint-Honoré. A cutout in the middle of the bookcase is a circular ‘door’ which revolves along a central axis. The illusion and kinetic display becomes a focal point allowing viewers to enter the world Chinneck has created.
Chinneck’s work is a celebration of curiosity and an homage to the heritage of Hermès, exemplifying its tradition of innovation and craftsmanship while creating a highly engaging store experience for customers.
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