To mark Valentine’s Day, Heinz rolled out a limited-edition variant of its tomato ketchup – ketchup caviar.
A very limited number of jars of the caviar were made in each market – 150 each in the US and UK. Fans of the brand in the US had to enter a draw on social media to be in with a chance to win one, while Heinz partnered with Fortnum and Mason in the UK to offer a special ValenHEINZ Champagne breakfast featuring the caviar, again awarded to lucky entrants of an online draw.
The campaign was devised by agency Wonderland.
20/05/2019
ADD WORKGROUP