Swedish retailer H&M is sharing all information about its supply chain with its customers in a move to bring complete transparency to the brand and the wider fashion industry.
Launching the feature globally via the brand’s app and website, customers will be able to see details such as production country, supplier names, factory names and addresses as well as the number of factory workers involved in the creation of the product. In addition, customers can find out more about the materials used to make a specific garment.
Customers shopping in-store can access the same information by using the H&M app to scan price tags.
“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible” says Isak Roth, Head of Sustainability at H&M. “By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices.”
In its last sustainability report, H&M revealed that more than half of all the materials it used in 2018 come from recycled or sustainable sources, up from 35% the year before.
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