Google is set to shake up the world of e-commerce with the launch of Product Studio.
This cutting-edge tool uses generative artificial intelligence to transform the way businesses create and modify product imagery. By minimising the need for manual intervention, Product Studio simplifies the process of adding descriptions, pricing and images to online inventories.
Using Product Studio, sellers can effortlessly generate new backgrounds, remove distracting elements and enhance image resolution, providing a visually appealing and consistent online shopping experience for customers. These innovative tools will be accessible through Google’s Merchant Center Next platform and will also be integrated into the Google and YouTube apps on Shopify.
As well as the introduction of Product Studio, Google has made significant improvements to its merchant centre, with Merchant Center Next helping to streamline the process of setting up product feeds. The platform automatically populates product information from seller websites, including prices, descriptions and other essential information. This simplification aims to enhance efficiency and convenience for sellers.
The introduction of Product Studio and the enhancements to the merchant centre will help businesses use generative AI to optimise their product imagery and streamline their e-commerce operations.
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