General Motors has launched an easily accessible educational program for anyone who is still on the fence about buying an EV. From GM’s EV Live website, consumers can schedule a live tour with an EV specialist and learn about everything from range and charging to maintenance and costs.
GM’s EV Live tours will first be offered in a one-on-one format, with group tours and prerecorded sessions following in the future. All tours use one-way video: participants can see GM’s specialists, but not vice versa. The tours are broken up into different categories, like home charging, battery information and how to use public chargers.
The guides carry smartphones on selfie sticks and tour a studio fitted with vehicles and a range of charging equipment you might use at home or encounter on the road; there are also illustrative cutaway models, to unpack the Ultium architecture and battery tech.
In July 2022, the US became the latest country to pass what’s viewed as a critical tipping point for mass adoption of electric vehicles: 5% of new car sales are powered only by electricity. While that percentage is a milestone, it also means 19 in 20 new cars still rely on internal combustion. Consumer hesitancy due to lack of knowledge and potential misconceptions about electric vehicles is considered one of the greatest hurdles for EVs.
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