FILA collaborates with Starbucks to reposition reusable cups as fashion accessories

FILA and Starbucks have partnered on the creation of a line of limited-edition reusable coffee cups and accessories.

Available to customers in Asian markets including Hong Kong, Macau and The Philippines, the collection comprises FILA branded reusable cups, tumblers, totes and other carry bags.

Erin Silvoy, vice president of product and marketing at Starbucks Asia Pacific, said: “Starbucks is excited to partner with FILA for the first time in this bold new collection. The Starbucks X FILA collection unites Starbucks’ mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”

25/08/2021 Asia