Fashion brand Christy Dawn is inviting consumers to invest in one of 330 plots of land in India to support the sustainable cultivation of cotton.
Each plot spans 40 acres of land and the investment of £200 covers everything needed to farm cotton in a regenerative way: fair salaries for the farmers, seeds, natural fertilisers and pest repellents, worms for compost, seeds for pollinator crops, irrigation, and all other farm expenses. The regenerative farming techniques are designed to increase biodiversity and sequester carbon.
After a year of farming, Christy Dawn will pay the investor for all the cotton harvested from their plot in the form of store credit. This is a real investment, with the associated risks attached to it, and so while a good yield will give the investor a profit, a poor yield could result in less than $200 of returns.
The cotton harvested will be used by the brand to create a special Farm-to-Closet collection, with early access offered to those who invested in its cultivation.
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