Equinox, the luxury fitness chain, has unveiled a new membership program called “Optimize by Equinox,” priced at a whopping $42,000 annually.
Launched in May 2024, the exclusive membership includes over 100 comprehensive health tests designed by a panel of health experts to enhance members’ well-being and – most importantly – extend their lifespan. For $36,000 of the total annual fee, members will undergo an extensive array of personalised health assessments, diagnostic tests and ongoing monitoring to optimise their health.
The programme aims to provide a holistic approach to fitness and wellness, leveraging advanced medical insights and cutting-edge technologies to offer a tailored experience that goes far beyond traditional gym memberships.
The programme looks to position Equinox at the forefront of luxury wellness and fitness trends, targeting HNW consumers willing to invest in their health and longevity – elevating a longer life as the ultimate luxury.
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