UK supermarket Sainsbury’s has entered a partnership with garden centre chain Dobbies that will see Sainsbury’s grocery items stocked in Dobbies’ garden centres.
The first Dobbies location to stock Sainsbury’s products is in Edinburgh, and will offer a range of 3,000 products ranging from fresh, chilled, ambient and frozen produce and household and personal care items.
The move comes at a time when grocery fulfilment is realigning with the ways that consumers are shopping post-Covid, opening up new channels to meet consumers where they are shopping.
Andrew Bracey, chairman of Dobbies said: “This is an exciting step forward for Dobbies as we continue to grow the business and lead the future of garden centre retailing. Garden centres are increasingly popular, as people embrace the enjoyment of gardening. Our partnership with Sainsbury’s perfectly complements our strategy of offering the best possible ranges and convenience to customers.”
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