Audi has partnered with Argentinian digital artist and designer Andrés Reisinger to create a video installation that rethinks the boundaries of automotive design, movement, technology and functionality.
Unveiled at Design Miami 2022, Sphere is, on the surface, a depiction of what the experience of being in Audi’s Grandsphere concept car could be like. But more than that, Reisinger’s work imagines a world where vehicles are no longer held to their architectural constraints and instead offer a new vantage point to view the world.
The large-format video of Sphere depicts different moments in the same central space that change in mood and lighting over the course of a single day. Like the Grandsphere, the spaces the artist showcases are open and varied, enabling a range of use and liminality, and suggesting how the automakers will approach design going forward. The heart of the work, the artist tells us, ‘is about changing the way we move through spaces and that’s all about experiences.’
Rather than just making a surface-level change in colors or materials, Reisinger re-conceptualises the feelings and uses within cars, thinking of them not as a means to a final destination but as destinations themselves. ‘I really understood a totally different way, different perspective of experiencing moving in spaces and all the limitations that we are actually having at this moment. If we just forget about those limitations, we end up with limitless possibilities of experience and entertainment,’ he says. ‘This was more focused on interior – how you feel and how you want to spend time.’
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