As a freestyle messaging app, Daze takes inspiration from different social media platforms to make texting interactive.
The app uses different fonts, styles and graphics to ditch the green and blue bubbles and create a more fun and creative experience for Gen Z while texting. Multi-coloured messages float across the screen, complemented by photos, graphics, stickers, GIFs, drawings, decorated backgrounds and more. The platform uses generative AI to create cool animations and effects on the fly to make chats more lively and expressive.
The user base of the free-form messaging app skews younger, with most testers falling in the 13- to 22-year-old demographic. Additionally, Daze’s 60-day retention for people who have sent a message on the app is more than 50% according to its beta metrics.
The app is currently in Beta, with around 1,400 invite-only users currently testing it. Daze is set for a wider launch in early November and has accumulated a waitlist of over 150,000 people.
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