Pet food and accessories brand Chewy launched an AR-based Halloween feature that allowed dog and cat owners to virtually try-out the brand’s most popular costumes on their pets.
Inside the web-based “Fur-tual Boutique” users could create pictures of their pets wearing the different costumers, before seamlessly clicking through to buy the physical product.
Users could either upload a photo of their pet or take one through the platform before overlaying the AR costumes and adjusting the sizes.
At the end of the AR experience, customers received an image of their pet wearing the costume to share on social media and could potentially win prizes by using the hashtag #HairyNotSoScary.
Adding a direct link to the Chewy’s Halloween Shop elevated the execution from a bit of Halloween fun into an engaging omnichannel tactic.
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