Sensitive skin care brand Cetaphil has introduced an innovative AI-powered skin analysis tool to deliver personalised skin advice and product recommendations to customers.
Leveraging the cutting-edge AI Skin Analysis technology developed by tech partners Perfect Corp, users can now capture a selfie and receive a comprehensive skin report tailored to their unique needs. The report encompasses information such as skin type, areas for concern and susceptibility to various skin conditions, including acne, redness, hydration, dark spots and wrinkles.
Operating under the umbrella of pharmaceuticals company Galderma, the brand offers personalised product recommendations from its extensive range of cleansers, moisturisers, and sun care products. By integrating the Cetaphil AI Skin Analysis tool with the existing Cetaphil Skincare Finder, customers can navigate through the brand’s 70+ product solutions, helping them make an informed selection.
By combining advanced technology and extensive expertise in its category, Cetaphil is using the launch to position itself as a trusted provider with the ability to deliver on both personalised care and convenience.
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