Located in Dubai’s Wafi mall, the 40,000 sq ft attraction is brimming with interactive installations, light shows and projections bridging art and entertainment.
Aya Universe features 12 different spaces, each with a different concept to the visual design. Luna is a futuristic-looking mirrored area full of blue and pink neon lines, with infinite reflections creating a sense of awe. Celestia allows visitors to interact with beams of light, triggering immersive visual displays. Flora is designed to transport visitors into a world of bioluminescent intelligence, with motion detectors allowing the plant-like objects filling the room to react to visitor movements.
The attraction was created by entertainment company HyperSpace, a specialist in interior design and experiential attractions.
It taps into consumer appetite for immersive experiences that transport visitors into otherworldly spaces and demand to be photographed and shared on social media.
Aya is supposed to grab your heart, grab your stomach and take you on a ride. Alexander Heller, CEO of Hyperspace
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