The brand puts an elevated spin on ice cream with its alcohol-infused flavours and sophisticated interior design aesthetic.
Located in Miami’s Design District, with further stores elsewhere in Florida and in New York, the store is designed to feel more like a cocktail bar than an ice cream parlour, with entry for over 21s only.
A large marble bar is the centrepiece of the space, with minimalist black fittings and low lighting creating a relaxed ambience. The ice creams are displayed on the shelves behind the bar alongside bottles of the alcoholic drinks they are infused with, further reinforcing the sense of being in an adults-only space. The packaging is reminiscent of the thick cardboard tubes bottles of spirits are sold in.
The space is designed to shift preconceptions about ice cream, reimagining it as a luxurious and very grown up indulgence.
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