In August 2024, UK online fashion retailer ASOS launched Nibble, an AI powered chatbot that lets customers haggle on pricing over specific sample sale items in real time.
This interactive tool adds a touch of control to consumer purchasing by personalizing the shopping experience and adding an engaging element that can be both fun and rewarding. As retailers increasingly adopt AI to strengthen customer interactions and stand out in the competitive market, Nibble takes the stand for the ASOS brand. Nibble is currently available on ASOS’s global online platform, limited to their sample sale section only.
The chatbot allows ASOS to differentiate itself and provide valuable insights into customers pricing preferences, from the turn of a typical purchase into a memorable negotiable experience.
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