US grocery delivery company Instacart has announced the launch of its AI-powered search tool Ask Instacart.
The tool allows users to use natural language to ask questions about recipes and food ideas instead of making keyword-based searches. As well as offering advice and product suggestions, the tool can help with dietary requirements, food prep and make personalised recommendations. Personalised prompts appear in the search bar as the user is typing to anticipate their needs, based on their shopping history.
The tool is a great example of a company using AI to streamline the customer experience. “At Instacart, we know that generative AI technology is still in its early stages, so Ask Instacart is a highly specialised model designed to only respond to relevant food-related questions,” Instacart said in its announcement.
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